Senior Program Manager - Product Marketing

Atlanta, GA (Remote)

$136K/yr – $170K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end PMO-aligned product marketing programs for a SaaS org.

  • Own end-to-end PMO for product marketing initiatives and Asana-based execution.
  • Must-have: 5+ years in SaaS marketing program management.
  • Standout: Cross-functional leadership with executive updates and vendor management.

Job Description

Responsibilities

  • Be an active participant in strategic marketing planning sessions to flesh out vital launch briefs, messaging, and marketing program requirements.
  • Develop collaborative relationships with other Marketing and Product teams and internal partners, building consensus in a sometimes ambiguous, fast-paced environment.
  • Run all execution across the Product Marketing organization via the team’s project management tool, Asana.
  • Review programs and project deliverables via briefs and schedule scoping meetings as needed.
  • Set up and maintain up-to-date project work plans and editorial calendars, and revise as appropriate to meet changing needs and requirements.
  • Identify resources needed and assign individual responsibilities while balancing the workload of the team.
  • Handle day-to-day operational aspects of the program and underlying projects, using weekly team meetings to align.
  • Work with other Program Directors to update our unified view of the global marketing portfolio of campaigns and programs, and maintain an integrated marketing calendar/roadmap.
  • Provide weekly status updates to program and project owners, as well as our execs.
  • Effectively apply the PMO team’s methodology and implement project standards.

Requirements

  • 5+ years of program management experience with integrated marketing work at a SAAS company.
  • Strong leadership capabilities to advise on goal setting, developing roadmaps, and resource planning to teams working through sophisticated programs and launches.
  • Proven experience establishing relationships, working with, and knowledge of the following department operations and production: Product Marketing, Creative, Video, Demand Generation, Content Marketing, Customer Marketing, Corporate Communications and PR, Social Marketing, and Developer Relations
  • Business insight and ability to make good judgments and decisions based on information available.
  • Ability to analyze and implement processes and procedures to improve efficiency and effectiveness.
  • An entrepreneurial demeanor and self starter with demonstrated ability to achieve bold goals despite opposing priorities.
  • Proficient in program management fundamentals — team building, role definition, risk management, work breakdown, project tracking, etc.
  • Excellent written and oral communication skills that provide the necessary context, analysis and recommendations to drive action.
  • Experience in marketing enterprise technology - Software as a Service - with a B2B focus.
  • Experience working with project management tools, particularly Asana.

Preferred

  • Understanding of digital marketing funnel and lead management.
  • Understanding of an engineer's role and the developer community.

Benefits

  • healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.
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New Relic

3.2 Glassdoor

The New Relic Intelligent Observability Platform helps businesses eliminate interruptions in digital experiences. New Relic is the only AI-strengthened platform to unify and pair telemetry data to provide clarity over your entire digital estate. We move your problem solving past proactive to predictive by processing the right data at the right time to maximize value and control costs.That’s why businesses around the world—including Adidas Runtastic, American Red Cross, Domino’s, GoTo Group, Ryanair, Topgolf, and William Hill—run on New Relic to drive innovation, improve reliability, and deliver exceptional customer experiences to fuel growth. Visit: www.newrelic.com.

Founded in 2008
San Francisco, California, USA
3K employees (158 in marketing)
49% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$207.6K
Traffic Source Mix
Search
25.4%
Direct
65.7%
Referral
6.7%
Social
0.6%
Paid
1.5%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
107 (4% of company)

Funding

Total Funding
$214.5M
Last Raise
$100M
Private Equity, 2 years ago

Funding History

  • Nov 2023
    Private Equity
  • Oct 2015
    Post IPO Equity
  • Apr 2014
    Private Equity • $100M

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