Responsibilities

• Lead complex GTM systems programs from discovery through implementation and adoption, ensuring delivery against business objectives. The initiates may include CRM, marketing automation, customer data, and adjacent commercial systems.
• Partner with GTM Systems, Sales Ops, Sales, Marketing, Product, Engineering, Commercial Operations, and IT to define business requirements, redesign processes, and implement scalable GTM solutions.
• Translate business needs into clear functional requirements, prioritize workstreams, and drive execution across internal teams and implementation partners.
• Design scalable operating processes, governance models, data standards, and KPIs that improve GTM efficiency, data quality, and user adoption.
• Partner with technical teams to ensure solutions meet business needs while balancing speed and scalability.
• Develop executive-ready updates, recommendations, and decision materials to keep leadership aligned throughout program delivery.

Requirements

• 7+ years of experience leading implementation of enterprise GTM systems, CRM transformations, or large-scale business systems programs.
• Experience with GTM technology such as Salesforce, Marketo, Outreach, Gong, customer data platforms, or similar commercial systems.
• Strong understanding of end-to-end GTM processes including lead management, opportunity management, forecasting, pipeline management, quoting, customer lifecycle, and reporting.
• Excellent program management skills with experience managing multiple workstreams, dependencies, risks, cross-functional and executive stakeholders.
• Strong analytical mindset with the ability to use data to identify issues, prioritize improvements, and measure business outcomes.
• Excellent communication and influencing skills, comfortable working with senior leadership and translating technical concepts into business language.
• Experience working with system integrators or implementation partners is highly desirable.

Benefits

• Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.
• 401(k) plan: Up to 4% company match with immediate vesting.
• Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
• Remote work reimbursement: Up to $85/month for mobile and internet.
• Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.