Senior Product Owner, MarTech at Victoria’s Secret & Co. | Reynoldsburg, OH | $145K/yr – $198K/yr

Senior Product Owner, MarTech

Reynoldsburg, OH (Remote)

$145K/yr – $198K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive MarTech and customer communications initiatives across the Digital Product organization to enable personalized, compliant experiences through web, app, email, SMS, and push channels.

Must-have: 8+ years in digital product management in MarTech/AdTech with cross-functional leadership.
Standout: Proven ability to own vision, roadmap, and delivery for CRM/CDP, orchestration, and consent/privacy controls in a retail setting.

Job Description

Responsibilities

Lead the MarTech and customer communications capabilities within the Digital Product organization; set the vision and drive delivery for platforms powering personalized, compliant, and measurable experiences across owned channels (web, app, email, SMS, push) including marketing and operational/service communications (e.g., triggered and transactional messages, preference/consent, customer support and store-related messaging where applicable).
Partner across Marketing, Technology, Analytics, Legal/Privacy, Product/UX, and business teams to strengthen foundations, improve execution, and guide what’s next in modern personalization and orchestration.
Own the MarTech / customer communications product vision and roadmap aligned to enterprise marketing and digital strategy.
Prioritize work based on customer impact, business value, risk/compliance, and operational readiness.
Maintain an outcome-driven backlog with clear problem statements, requirements, and success metrics.
Lead implementation and ongoing improvement of capabilities such as: customer data + audience management (CRM/CDP); campaign/journey orchestration across owned channels; preference + consent management; measurement, analytics, and reporting.
Ensure platforms scale, perform reliably, and enable teams to self-serve with quality data.
Enable consistent, compliant messaging across marketing programs and operational communications.
Improve journey quality through testing, targeting, and personalization; partnering with Marketing and Analytics to improve effectiveness through testing, learnings, and iteration.
Troubleshoot issues across integrations, data flow, deliverability, tracking, and dashboards.

Requirements

8+ years in digital product management / product owner roles, ideally in MarTech/AdTech (CRM/CDP, orchestration, analytics, consent)
Experience leading teams (people leadership and/or strong cross-functional leadership)
Strong understanding of integrations across marketing, analytics, and enterprise systems
Working knowledge of privacy-forward marketing, measurement/attribution, and marketing performance metrics
Comfort operating in Lean/Agile environments; strong stakeholder influence and prioritization skills.

Preferred

Experience modernizing MarTech foundations and scaling personalization in a specialty retail environment
Deep Experience with relevant tools in the space such as those from Adobe, Salesforce, Attentive, Braze, Airship, Snowflake, etc.
Experience supporting both digital and store-connected journeys.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com