Responsibilities

• Build, operate, and continuously improve the Product Marketing operating model across team planning, portfolio and roadmap visibility, foundational content systems, launch governance, and cross-functional accountability.
• Establish the lifecycle for messaging, positioning, and related PMM foundations, including templates, inventories, accountable owners, review and sign-off, refresh cadences, quality standards, and a discoverable source of truth. Product Marketers retain ownership of strategic substance and accuracy.
• Create and maintain a consolidated product roadmap that connects product direction to customer-facing roadmap inputs, release and launch planning, campaign and communications needs, sales and channel enablement, and other downstream go-to-market dependencies.
• Own the PMM-side launch strategy and governance system, including intake, launch classification and tiering recommendations, required strategic inputs, PMM readiness criteria, decision forums, escalation paths, handoff to marketing partners, and post-launch learning.
• Partner with PMM, Solutions Marketing , Integrated Marketing, Product, Communications, Sales, Customer Success, Enablement, and program-management teams to codify roles, decision rights, required inputs, and handoffs, then steward adoption and surface gaps or exceptions for leadership resolution.
• Build scalable templates, reporting, knowledge systems, and responsible AI- or automation-enabled workflows; establish measures of adoption and effectiveness; and simplify or retire processes that do not create sufficient value.

Requirements

• 10 + years of experience in product marketing, product marketing operations, marketing operations, product operations, go-to-market operations, or a closely related discipline, including ownership of complex cross-functional programs in a technology or digital-product environment
• Demonstrated experience designing and leading launch or commercialization operating models across multiple products, teams, or audiences, including tiering, readiness, milestones, dependencies, risk management, and post-launch learning
• Working knowledge of Product Marketing fundamentals, including positioning, messaging, audiences, go-to-market planning, launch strategy, and the lifecycle of customer- and seller-facing assets; sufficient judgment to distinguish a workflow gap from an unresolved strategy or quality issue
• Track record of influencing senior stakeholders without direct authority, clarifying decision rights, resolving competing priorities, and sustaining behavior or process change across functions
• Experience building a new operating capability or materially redesigning an existing one, with the judgment to identify a small number of high-priority changes and the ability to execute them hands-on
• Excellent written and verbal communication skills, with experience synthesizing complex inputs into concise recommendations, decision materials, operating plans, and executive updates
• Experience using data, retrospectives, and responsible AI or automation practices to improve recurring workflows, with clear human review, risk awareness, and accountability for final decisions

Preferred

• Experience building or materially redesigning a Product Marketing, Marketing, Product, or GTM operating capability from an early stage or following an organizational integration.
• Experience in a multi-product, multi-audience, product-led and/or sales-assisted SaaS business.
• Experience establishing messaging and positioning governance, content lifecycle management, knowledge-management systems, or reusable product and solution playbooks.
• Experience supporting complex launches, migrations, deprecations, packaging or pricing changes, APIs, or other customer-impacting product transitions.