Responsibilities

• Own and drive end-to-end go-to-market strategy and product launches, using launches as a core lever for brand growth and pipeline generation
• Partner deeply with Product and Engineering to translate roadmap into clear, actionable GTM plans and ensure early-stage readiness
• Lead structured, high-quality launch execution with strong cross-functional alignment, clear timelines, and accountability across all workstreams
• Translate complex technical capabilities (APIs, signals, device intelligence) into clear, accurate, and compelling narratives for both technical and business audiences
• Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
• Build and scale competitive intelligence and market insight frameworks to inform strategy, positioning, and differentiation
• Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
• Enable sales with clear narratives and high-impact assets that support complex enterprise deal cycles

Requirements

• 6–10 years of product marketing experience in B2B SaaS
• Proven track record of owning and executing successful product launches
• Experience marketing technical products (APIs, developer tools, cybersecurity, fraud, or infrastructure)
• Strong technical aptitude with the ability to quickly understand how products work
• Ability to translate complex concepts into clear, compelling messaging
• Excellent written and verbal communication skills
• Strong content development and storytelling ability
• High ownership mindset and detail oriented - proactive, self-directed, and results-driven
• Comfortable operating in fast-paced, high-growth startup environments
• Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom

Preferred

• Experience in fraud, identity, or cybersecurity
• Prior startup experience