Responsibilities

• Own product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions.
• Partner with Product Leadership to influence roadmap decisions using customer, market, and competitive insights.
• Develop messaging frameworks supporting customer acquisition, expansion, retention, and new market entry.
• Ensure consistent messaging across customer-facing channels and internal stakeholders.
• Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
• Build commercialization plans aligning Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
• Define launch success metrics and monitor adoption, market penetration, and business performance.
• Optimize launch strategies based on customer feedback, market response, and business outcomes.
• Identify new market opportunities, customer segments, and commercialization strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related commercial leadership roles.
• Demonstrated success leading enterprise product launches and commercialization initiatives.
• Experience owning positioning, messaging, competitive intelligence, and sales enablement strategy.
• Strong understanding of B2B technology buying cycles and enterprise sales motions.
• Experience partnering directly with executive leadership and cross-functional stakeholders.
• Proven ability to translate complex technical concepts into compelling customer messaging.
• Strong analytical skills and experience using customer, market, and business performance data to drive decisions.
• Excellent written, verbal, presentation, and executive communication skills.
• Ability to lead multiple strategic initiatives simultaneously in a fast-paced environment.

Preferred

• Experience marketing B2B technology, AI-enabled solutions, GovTech, EdTech, mobility, or other complex or regulated technology solutions.
• Experience supporting public-sector or similarly complex enterprise customers.
• Experience partnering with Product Management, Revenue Operations, Sales Leadership, and Customer Success.
• Experience developing pricing, packaging, and commercialization strategies.
• Familiarity with competitive intelligence, customer research, and product analytics.
• MBA or other advanced business or marketing degree is a plus.