Responsibilities

• You will work closely with Product Management to understand the product strategy and market fit, understand how to position against competitive offerings, and articulate use cases and value propositions for our releases.
• You will become the expert on all relevant target personas and their buying journey, driving studies that provide detailed insight and guidance to others that maximize revenue from our ICP.
• You will deliver compelling messaging and feature benefits that lead to Showpad’s differentiators and truly resonate with our target audiences as to why they should choose us.
• You will drive objective-driven GTM launch strategies and plans for product releases that are fully synced with business & revenue goals and deliver on growth targets.
• You will collaborate with Marketing teams to build pipeline through integrated, market-tuned awareness and growth campaigns and programs for our capabilities.
• You will work closely with the Revenue Enablement team and key go-to-market leaders to drive readiness and activation around our core messaging and positioning.
• You will define, create and deliver high-impact product content including web pages, in-product messaging, presentations, videos, and more.
• As a product, customer and industry expert, you will prepare and give presentations & demos internally, to customers and analysts, and at key events.

Requirements

• 5+ years of experience in Product Marketing at a fast-moving B2B SaaS-based company offering a platform with AI products/capabilities.
• Experience with enablement, learning, content and/or revenue intelligence platforms as a Product Marketer and/or user is a plus.
• Clear understanding of customer use cases and your own applications of AI.
• Proven ability to drive a variety of go-to-market strategies and release readiness processes with product management, marketing, sales, partners and other stakeholders.
• Be able to distill highly technical concepts into persuasive marketing messaging and content for diverse audiences.
• Ability to engage with and earn the respect of both deeply technical industry experts and business leaders alike.
• Strong verbal and written communication skills.
• Highly collaborative; proactively seeks out a range of opinions and perspectives.
• Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
• Ability to rapidly prioritize and react to changing competitors and market dynamics.

Preferred

• Experience with enablement, learning, content and/or revenue intelligence platforms as a Product Marketer and/or user is a plus

Benefits

• paid parental leave
• paid holidays (including Juneteenth and paid time off to vote)
• paid time off to volunteer at non-profit organizations
• personal development opportunities or professional stretch assignments
• Showpad to support you