Responsibilities

• Develop comprehensive go-to-market strategies for SaaS, AI, and CRM products, ensuring alignment with overall business objectives.
• Conduct detailed market research to identify customer needs, industry trends, and competitive positioning to inform product messaging.
• Collaborate with product management and development teams to craft compelling product positioning and value propositions that differentiate offerings in the marketplace.
• Lead the creation of marketing campaigns across digital channels, including content marketing, social media, email marketing, and paid advertising to generate demand.
• Deliver engaging product demos and presentations to clients, sales teams, and stakeholders to showcase product features and benefits effectively.
• Analyze market data using SQL and other analysis tools to measure campaign performance, customer segmentation effectiveness, and overall market trends.
• Support sales teams with sales enablement materials such as case studies, whitepapers, presentations, and competitive analysis reports.

Requirements

• Proven experience in SaaS marketing with a focus on AI-driven solutions and CRM platforms.
• Strong project management skills with an ability to lead multiple initiatives in an agile environment.
• Expertise in market research techniques and customer segmentation strategies to identify target audiences.
• Excellent analysis skills using SQL or similar tools for data-driven decision-making.
• Demonstrated ability in product positioning, product management principles, and product development cycles.
• Proficiency in digital marketing channels including content creation, social media campaigns, SEO/SEM strategies, and e-commerce platforms.
• Exceptional presentation skills with the ability to communicate complex concepts clearly to diverse audiences.

Benefits

• 401(k)
• Health insurance