Senior Product Marketing Manager, Ring Business & Amazon Key

Hawthorne, CA (Unknown)

$143K/yr – $193K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

Drive customer insights and own the go-to-market and messaging for new products, with a strong voice-of-the-customer across the product lifecycle.

  • Must-have: 6+ years of professional non-internship marketing experience
  • Standout: Lead segmentation/targeting/positioning and cross-functional collaboration

Job Description

Responsibilities

  • Drive customer insight generation and develop/refine customer personas to inform product and marketing strategies.
  • Act as the voice of the customer throughout the product lifecycle.
  • Lead the go-to-market strategy for new products, including segmentation, targeting, positioning, and messaging.
  • Create compelling product content for every stage of the customer journey, from articles to detail pages.
  • Report on customer insights: Deliver regular reports on product performance, customer satisfaction, and key insights to inform future strategies.

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience in launching new products

Preferred

  • Experience using SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting

Benefits

  • comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17