Define and execute go-to-market strategies for our public safety and enterprise software products.

• Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation.
• Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation.
• Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves.
• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
• Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions.
• Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need.
• Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the org.
• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams, using AI-assisted workflows that reduce time-to-first-draft and keep materials current as messaging evolves.
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.