Responsibilities

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
• Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
• Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
• Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
• Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.

Requirements

• Minimum of 7 years of progressive experience in product marketing, go-to-market strategy, partner marketing, solutions marketing, integrated marketing, or related fields.
• Demonstrated success building and executing GTM strategies, positioning frameworks, and launches for multi-tiered portfolios or complex partner ecosystems.
• Strong cross-functional collaboration skills with the ability to influence and align stakeholders without direct authority.
• Excellent communication and writing skills, including the ability to translate complex concepts into clear, compelling market-facing narratives.
• Experience using campaign data, audience insights, market signals, and product usage data to refine positioning and marketing strategy.
• Ability to work independently and manage multiple priorities with minimal supervision.
• Must reside in and be legally authorized to work in the USA.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.
• Experience within K–12 education, EdTech, curriculum publishing, professional learning, or mission-driven nonprofit organizations.
• Familiarity with marketing to school district leaders, state agencies, and educational foundations.
• Experience working in a fully remote environment.
• Proficiency with cloud-based collaboration tools such as Google Workspace, Asana, Notion, Slack, and Zoom.

Benefits

• Fully remote work environment. Everyone works from home!
• Flexible work schedules within our Monday-Friday work week.
• Flexible paid time off.
• Closed for 10 company-recognized holidays, plus Winter Break.
• Competitive compensation and benefits package.
• Three medical insurance plans to choose from, plus dental and vision plans.
• Employer-paid Life & AD&D Insurance, and Voluntary Life & AD&D.
• Employer-paid short-term and long-term disability insurance.
• Voluntary accident, critical illness, and hospital indemnity insurance plans are available.
• 403(b) retirement plan with a matching employer contribution after 90 days of employment.