Responsibilities

• Synthesize market, customer, competitive, product, and business performance insights to identify growth opportunities and recommend strategic priorities.
• Develop integrated business and go-to-market strategies that connect portfolio priorities to customer needs, adoption opportunities, and revenue growth.
• Partner with product, engineering, business planning, and finance teams to influence roadmap, investment, packaging, monetization, and launch decisions.
• Align marketing, sales, partner, customer experience, and field teams around a clear strategy, shared priorities, and coordinated execution plans.
• Define differentiated positioning and portfolio narratives that simplify complex capabilities and strengthen Microsoft Entra's Suite value across Microsoft Security and AI solutions.
• Lead go-to-market planning for priority initiatives, ensuring that audience, scenario, channel, content, enablement, and execution plans support measurable business outcomes.
• Use customer research, analyst perspectives, competitive intelligence, and field feedback to shape strategy, guide executive decisions, and identify necessary course corrections.
• Establish operating rhythms and shared roadmaps that create transparency, accelerate cross-functional decisions, and hold teams accountable for delivering growth priorities.
• Embody our Culture  & Values .

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Preferred

• Bachelor’s Degree in Marketing, Computer Science, Business, or a related field and 8+ years of relevant business experience; or Master’s Degree in one of these fields and 6+ years of relevant business experience; or equivalent experience.
• Experience marketing cloud identity, secure access, security copilots, AI-driven security solutions, agent identity, or other enterprise technology offerings.
• Experience leading major product launches and integrated go-to-market programs that span product, field, partner, analyst, and customer channels.
• Experience working with industry analysts and developing analyst-backed positioning, competitive insights, and market education programs.
• Experience using customer and practitioner research to influence product roadmaps, naming, packaging, positioning, and adoption strategy.
• Strong executive presence and storytelling skills, including experience presenting to customers, senior leaders, sellers, partners, analysts, and industry audiences.
• Demonstrated curiosity and practical experience applying AI tools to improve marketing workflows, content quality, insight generation, and team productivity.