Senior Product Marketing Manager at Inovalon | Tampa, FL | $113K/yr – $135K/yr

Inovalon

Senior Product Marketing Manager

Tampa, FL (On-site)

$113K/yr – $135K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns segment marketing to drive leads and enable the sales team across healthcare segments, coordinating campaigns and customer messaging.

Owns segment marketing and drives the sales funnel.
Must-have: 5+ years in marketing or sales with CRM proficiency.
Standout: Deep healthcare domain knowledge and cross-functional influence.

Job Description

Responsibilities

Owns their assigned segment or line of business from a marketing standpoint, with a primary responsibility of driving leads and enabling the sales team to effectively sell into these assigned segments
Works with the digital team on demand and lead generation efforts for these business segments
Works with the Marketing Team to create and implement marketing campaigns for all products including email, social media, PPC, direct mail, webinars, and other strategies
Make recommendations on all marketing promotions that drive sales revenue
Makes recommendations on the development of marketing collateral for the Strategic Partner and PBP business segments, including customer and campaign messaging
Identifies and makes recommendations on trade show participation and industry affiliations
Tracks marketing activities and results and stays abreast of pipeline growth
Identifies the “Voice of the Customer” and ensures it consistent use in public-facing marketing materials
Develops a deep understanding of our customers – how they buy, why they buy when they buy, and how to reach them
Works with the overall Marketing Team to make recommendations to improve win/loss ratios using analytical and personal interviews with customers in these two market segments

Requirements

Minimum 5 years of experience in marketing or sales
Proficient in Microsoft Office suite and CRM systems
Results driven, able to work independently to achieve set goals in a fast-paced environment
Comfortable interacting with a variety of stakeholders (e.g., sales, marketing, development, technical services, etc.) with a demonstrated ability to lead through influence
A quick learner, with technical and business acumen
Effective and clear written and verbal communication skills-a must to be effective in this position
Excellent organizational, analytical, and planning skills with good attention to detail
Highly self-motivated and directed with the ability to juggle different tasks and effectively balance priorities
Ability to be flexible and work under changing priorities; comfortable with ambiguity
Industry knowledge of healthcare administrative, financial or clinical transactions a plus

Preferred

Project Management Experience is preferred
Experience presenting influencing cross functional teams at all levels of the company

Benefits

Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
This position may be eligible for performance-based incentives.

Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998

Bowie, Maryland, USA

3.3K employees (119 in marketing)

www.inovalon.com