Responsibilities

• Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles.
• Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy.
• Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision.
• Serve as an embedded strategic partner to Product Managers, Designers, and Data & Analytics throughout the product development lifecycle—not just at launch. Bring customer, competitive, and market insights into roadmap discussions, influence product direction, shape user experiences, and ensure products are positioned for successful adoption before they ship.
• Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions.
• Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution.

Requirements

• 5+ years of product marketing experience in B2C within high-growth companies.
• Experience bringing new products or features from 0→1—creating positioning, defining go-to-market strategy, and building processes where no established playbook existed.
• Experience launching entirely new products, business lines, or customer experiences from concept through adoption.
• Experience in consumer subscription products, mobile applications, creator/community platforms, sports technology, or other consumer technology businesses.
• Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans.
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
• Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption.
• Bachelor's degree required

Preferred

• Background in sports tech; you understand the landscape, the users, and what it takes to win in this space.
• Bonus if you bring a deep understanding of basketball.

Benefits

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
• WFH stipend - $500 annually to make your WFH situation comfortable.
• Monthly physical, mental, wellness & learning stipend offered through Holisticly.
• Monthly lifestyle stipend offered through Fringe.
• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
• Life insurance - basic life, supplemental life, and dependent life.