Responsibilities

• Plan and execute product launches, feature releases, and announcements for HybridOS™ and other core offerings
• Collaborate with product and engineering to translate technical capabilities into customer-centric value propositions
• Develop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personas
• Work with the content team to create content across the buyer journey: blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and more
• Support the development and execution of targeted campaigns; set KPIs, measure impact and report out on results and learnings
• Lead efforts to gather and synthesize competitive intelligence and industry trends
• Own competitive intel research and development of competitive battlecards and objection-handling guides
• Work with sales enablement and training teams to ensure information is regularly communicated across the sales and account organizations
• Monitor emerging market needs and inform product strategy with actionable insights
• Work closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategies
• Support demand generation initiatives through targeted messaging and content contributions

Requirements

• 5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology
• Demonstrated success launching technical products and enabling enterprise sales teams
• Exceptional storytelling and content development skills; able to simplify complex concepts
• Strong analytical skills and experience using market data and performance metrics to refine strategies
• Experience with marketing automation, CRM platforms, and content management tools
• Excellent communication and collaboration skills with a team-first mindset
• Bachelor’s degree in marketing, business, engineering, or a related field