Senior Product Marketing Manager

Silicon Labs

Senior Product Marketing Manager - Embedded Software

Austin, TX (On-site)

$125K/yr – $231K/yrSenior LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the software engine for a broad market IoT portfolio, balancing developer experience with rapid adoption and strong ecosystem tie-ins.

Growth Infrastructure: define and manage the software strategy, prioritization, and readiness across Design-ins, time-to-market, and supportability.
Developer Experience: own SDKs, tooling, docs, and community enablement to lift time-to-first-build and design-in conversion.
Ecosystem & Partnerships: build cloud/platform, RTOS/OS, tooling, and middleware collaborations that differentiate the portfolio and speed adoption.

Job Description

Responsibilities

Set and drive the broad market software strategy across Silicon Labs’ wireless IoT portfolio to improve developer experience, reduce friction, and increase mass-market adoption (design-ins, time-to-market, supportability).
Own the end-to-end developer experience for broad market products: SDKs, SDK packaging, tools/workflows, dev kits, reference apps, documentation, onboarding content, training, and community enablement.
Define and execute software launch and readiness for broad market products—ensuring internal and external enablement assets are complete, consistent, and measurable.
Develop and manage software-focused ecosystem partnerships (cloud/platform, RTOS/OS, tooling, middleware) that accelerate adoption and strengthen portfolio differentiation.
Define and monitor adoption and customer experience metrics (e.g., time-to-first-build, eval-to-design-in conversion, tool usage, top support drivers, net promoter score) to inform decision-making and drive continuous improvement based on insights.
Lead BU-wide software prioritization and release planning across Broad Market and Segments (Commercial, Home, Industrial, Life); represent a unified BU view in planning forums with Software Product Management and R&D, driving alignment on priorities and trade-offs.
Communicate clear prioritization rationale using customer impact, revenue/design-in potential, time-to-value, quality, and strategic differentiation.
Identify and translate market and customer needs into engineering-ready requirements at the 2nd/3rd level of detail; communicate technical and business implications to inform decisions.
Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.
Implement repeatable mechanisms (prioritization frameworks, readiness scorecards, voice-of-market intake, top support driver analysis, and post-release learnings) to improve execution quality and predictability.

Silicon Labs

4.2 Glassdoor

Silicon Labs is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers with the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.

Founded in 1996

Austin, Texas, USA

2.4K employees (140 in marketing)

www.silabs.com

84% recommend to a friend

83% CEO approval