Responsibilities

• Own positioning and GTM strategy
• Define and own the positioning and messaging for your product line(s)
• Lead launch planning for new features and product releases — from messaging through channel strategy — in close partnership with Product and Growth Marketing
• Own ongoing competitive research, synthesizing insights into clear context the GTM and Product teams can act on
• Serve as the primary marketing voice in product conversations, translating market insight into actionable input on roadmap priorities
• Partner with Growth and Event Marketing to develop integrated campaigns that drive awareness and pipeline for your product and target segment
• Develop content across channels (i.e. blog posts, case studies, conference presentations) that drives adoption and shapes how the market thinks about EdSights
• Partner with Sales and CX leadership to understand where deals are won and lost and where customers expand or churn, and use those insights to sharpen positioning and enablement
• Ensure AEs, BDRs, and CX teams can go to market with a crisp, confident story, developing the frameworks and materials that help them execute effectively

Requirements

• 4–7+ years of B2B product marketing experience, preferably at a growth-stage SaaS company
• Proven track record of owning end-to-end GTM motions (from positioning through launch through growth) with demonstrated pipeline and revenue impact
• Thrives in a sales-led GTM motion and is a natural cross-functional partner. You understand how a revenue-focused organization operates and can drive alignment across it, from PMs and fellow marketers to sales leadership and the executive team
• Excellent communicator and writer; you can translate complex product capabilities into crisp, compelling customer-facing messaging
• Actively uses AI to move faster and thinks systematically about how to scale what's working, building repeatable processes and assets that raise the output of the whole GTM team

Preferred

• Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams
• Prior experience as the first or only PMM at a company, where you built programs from scratch

Benefits

• Remote-friendly work, unlimited PTO, paid parental leave, competitive compensation, new Apple hardware, 401k matching, and strong health and wellness benefits.