Responsibilities

• Develop product positioning, messaging architecture, value propositions, and proof points across Cross River’s core solutions (payments, cards, lending, deposits, compliance infrastructure).
• Build narrative visualizations (frameworks, ecosystem diagrams, value maps) to simplify complex technical concepts for diverse audiences.
• Synthesize customer, market, competitive, and field insights into strategic recommendations for Product, Sales and Executive teams.
• Identify whitespace emerging trends across fintech, BaaS, embedded finance, and adjacent technology ecosystems.
• Partner cross functionally to establish competitive insights and ensure they translate into field-ready narratives.
• Own the “so what” of our products; craft top‑ and mid‑funnel narratives that fuel awareness, consideration, and brand differentiation across campaigns, thought leadership, content marketing, and sales readiness.
• Marketing channel execution: bring your narratives to life across marketing channels to ultimately guide how messages are seen by the market.
• Develop unified messaging frameworks that ensure consistency across products, verticals and partner segments, preventing parallel or conflicting narratives.
• Translate technical product capabilities (APIs, ledger infrastructure) into compelling, human-centered stories for operators, developers, and executives.
• Ensure strong narrative alignment across Product, Marketing, and Sales.

Requirements

• 6+ in B2B marketing, ideally within technology-led companies (fintech, SaaS, platform/infrastructure, crypto or financial services).
• Proven ability to develop and scale product narratives for complex technical products.
• Demonstrated success building top and mid-funnel narratives that drive pipeline and brand differentiation.
• Exceptional storytelling, synthesis, and written/verbal communication skills.
• Strong executive presence, cross-functional influence, and comfort operating with ambiguity.
• Experience operating in high-growth or inflection-point environments.

Preferred

• Experience in fintech, embedded finance, payments, BaaS, or lending, particularly with bank/fintech partnership models.
• Familiarity with blockchain, digital assets, tokenization, stablecoins, or distributed ledger technology.
• Experience in regulated or compliance-driven industries; understanding of bank-fintech dynamics is a strong plus.
• Familiarity with Cross River's partner ecosystem or competitive landscape.