Own go-to-market and product messaging for government and workforce programs, translating public sector needs into procurement-ready strategies and cross-functional narratives that drive adoption and impact.

• Develop deep expertise in government, workforce development, and public-sector audiences to influence product and GTM strategy.
• Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
• Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
• Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
• Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
• Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.
• Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap.