Responsibilities

• Conduct ongoing competitive analysis across the gaming controller and peripherals landscape, tracking competitor product releases, pricing moves, feature positioning, and channel strategies. Translate findings into actionable insights for the product and marketing teams
• Author Market Requirements Documents (MRDs) that synthesize voice-of-customer research, market trend analysis, and competitive gaps into clear product opportunity briefs for stakeholders
• Collaborate with Product and Engineering to develop and review Product Requirements Documents (PRDs), ensuring that market context, player needs, and positioning considerations are embedded from the start
• Contribute to product roadmap planning by providing data-backed recommendations on feature prioritization, product line gaps, and opportunity sizing
• Serve as the market intelligence hub for the team — monitoring industry trends, player community feedback, and emerging competitive threats to inform both near-term launches and longer-term roadmap decisions
• Serve as the single source of truth for all product launch timelines, owning the GTM calendar and cross-functional launch readiness across all new product introductions (NPI)
• Develop end-to-end GTM strategies and launch plans including target audience definition, messaging frameworks, positioning, and activation sequencing
• Lead creative brief development and manage review cycles to ensure all launch assets (packaging, digital, retail, and PR) are on-message and on-time
• Own product naming across NPIs and design variants, ensuring consistency with brand architecture
• Manage global product launches and develop localized GTM strategies for key international markets, including market analysis, messaging adaptation, and regional activation planning
• Develop product education content including quick-start guides, reviewer guides, how-to content, and FAQs that reduce friction and drive customer confidence
• Collaborate cross-functionally to develop strategy and execution of direct-to-consumer and channel marketing across key retail and e-commerce partners, elevating content quality and brand representation
• Proactively partner with channel teams to anticipate needs, improve merchandising standards, and push for content optimization and A/B testing

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• 6–8+ years of combined product marketing and product management experience, with a strong track record of owning GTM strategy and contributing to product roadmap development
• Demonstrated experience authoring MRDs and/or PRDs, conducting structured competitive analysis, and translating market insights into product requirements
• Demonstrated experience launching consumer electronics or gaming hardware products — gaming peripherals, accessories, or controllers strongly preferred — with ownership across messaging, creative, packaging, and channel
• Experience marketing to a performance-driven or enthusiast consumer audience (esports, competitive gaming, or similar communities a strong plus)
• Experience managing PR agency relationships and building structured media and reviewer programs
• Track record of leading cross-functional product launches across retail, direct-to-consumer, and channel environments
• Familiarity with customization or build-to-order product lines is a plus
• Must be based in or willing to relocate to Atlanta, GA; US work authorization required

Nice To Have

• Experience with digital asset management platforms (e.g., MediaValet, Cloudinary) and e-commerce merchandising a plus
• Genuine passion for gaming and competitive play; familiarity with the SCUF brand, esports ecosystem, or controller customization market is a significant advantage
• Experience marketing to esports or competitive gaming communities a strong plus

Benefits

• Comprehensive medical, dental, and vision benefits
• 401K Plan
• Tuition Assistance
• Bonus
• Employee Discount Purchase Program
• Paid Parental Leave
• Employee Stock Purchase Program
• Generous paid time off and holidays