Responsibilities

• Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization.
• Lead the creation and refinement of ICPs, buyer personas, and user personas using qualitative and quantitative research.
• Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning.
• Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations.
• Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions.
• Shape and communicate the overall distribution/channel strategy in alignment with market buying preferences.
• Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for activation and scalability.
• Provide market insights—including customer needs, buyer behavior, and competitive landscape—to inform product roadmap discussions.
• Map and optimize the end-to-end buyer journey to improve experience and conversion.
• Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies.

Requirements

• 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments.
• Bachelor's Degree
• Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations.
• Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development.
• Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions.
• Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies.
• Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders.
• Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability.
• Strategic thinker comfortable balancing macro vision with hands-on execution.
• Experience with cross-functional leadership and mentoring.
• Travel Requirements: Travel will include occasional client site visits, conferences, and industry events. Travel to the Seattle office may be required 1-4 time per year. Overall, travel is expected to be no more than 20% of the role.

Preferred