Responsibilities

• Lead the development of personal and non-personal tactics, including but not limited to patient programs, co-development of content with patient ambassadors, live events on social media, social media content, digital assets, media planning and print.
• Playing a key role in driving US Brand Planning – inclusive of defining stakeholder strategies - and budget development
• Helping define and execute the vision and plan for US marketing. Manage multiple agencies in the execution of that plan.
• Developing field execution strategy for patient-facing initiatives in partnership with training and sales leadership and patient services leadership
• Developing a multi-channel/digital strategy and measurement plan
• Develop the overall tactical measurement plan and develop courses of action based on these metrics
• Supporting POA strategy and execution
• Efficiently and thoughtfully administering the US marketing budget
• Working closely with regulatory, legal, and compliance

Requirements

• Bachelor's degree required
• 5+ years of biotech/pharma marketing experience
• Eye care experience a plus
• Experience in sales or customer-facing roles
• Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)
• Proficiency or comfort with high science data and demonstrated ability to convert into promotional messaging
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners
• An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
• Demonstrated integrity on the job, including an understanding of relevant rules and regulations

Benefits

• 401(k) plan with company match
• inclusive family building benefits
• flexible time off
• summer and winter shutdowns
• paid family leave
• disability and life insurance
• and more