Senior Product Manager - Marketing & Communications at Lumion | South Jordan, UT

Lumion

Senior Product Manager - Marketing & Communications

South Jordan, UT (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end product management for a B2B MarTech platform focused on enrollment funnel optimization and omnichannel communications for schools.

Own lead capture, scoring, attribution, and dashboards to improve campaign visibility.
5+ years in B2B SaaS product management with MarTech or CRM experience.
Experience integrating SMS/Email/Chat workflows and AI features with external vendors.

Job Description

Responsibilities

MarTech & Communications Product Management
Product Discovery & Strategy: Conduct customer research with admissions and marketing teams at educational institutions. Analyze market trends in MarTech, lead generation, and student engagement to build data-driven roadmaps that help our schools grow their enrollment pipelines.
Lead Management & Scoring Execution: Own the end-to-end delivery of features that optimize the enrollment funnel. This includes designing robust lead capture forms , developing logic for lead scoring and attribution , and creating dashboards that give schools visibility into campaign performance.
Communications & Automation: Drive the development of our omnichannel messaging platform (SMS, Email, Chat). You will design workflows for marketing automation , appointment reminders, and two-way messaging, ensuring schools can engage prospective students instantly and effectively.
AI & Reputation Management: Spearhead initiatives to integrate AI and LLMs into our communications stack to assist with drafting responses and automating follow-ups. Manage features related to reviews and reputation management , helping schools build trust with prospective students.
Vendor & API Management: Identify and manage relationships with critical communication vendors (e.g., Twilio, SendGrid, OpenAI ) to ensure high deliverability and performance. Manage integrations with external CRMs and marketing platforms to ensure seamless data flow for our customers.
Compliance & Deliverability: Work with legal and engineering to ensure all communication features comply with regulations (e.g., TCPA, 10DLC, CAN-SPAM ) while optimizing for high deliverability rates across SMS and email.

Requirements

5+ years of product management experience , with a significant focus on B2B SaaS, MarTech, CRM, or Marketing Automation platforms.
Strong track record of successfully launching features related to lead generation, SMS/Email messaging, or workflow automation.
Deep proficiency in analytics tools (e.g., SQL, Amplitude, Mixpanel) to measure funnel conversion, feature adoption, and engagement metrics.
Strong understanding of the marketing technology landscape, including lead scoring models, drip campaigns, and attribution reporting.
Working knowledge of communication compliance (TCPA, 10DLC registration, GDPR) and best practices for transactional and marketing messaging.
Proven ability to collaborate effectively with cross-functional teams, including Engineering, Design, Sales, Marketing, and external API providers.
Exceptional communication, problem-solving, and analytical skills with the ability to influence stakeholders at all levels.

Preferred

Experience implementing Generative AI features within a SaaS workflow (e.g., auto-drafting messages, sentiment analysis)
Background in EdTech admissions software or Lead Management Systems (LMS)
Experience optimizing Review/Reputation Management tools
Prior work in a high‑growth startup environment, juggling multiple priorities under tight timelines

Benefits

Healthy salary and bonus potential
Unlimited paid time off
Health Insurance Reimbursement
401k plan
We\'ll pay your cell phone and home internet bill up to $200/month
$100/month towards your personal wellness (however you define it)

Lumion

4.3 Glassdoor

Lumion is a real-time 3D rendering software tailored for architects, designers, and visualization professionals. With an intuitive workflow and rapid rendering speed, Lumion empowers you to bring architectural designs, interiors, landscapes, and urban plans to life with unparalleled speed and accuracy. Lumion is compatible with all major CAD and 3D modeling software such as SketchUp, Revit, Archicad, Rhino, AutoCAD, Allplan, Vectorworks, BricsCAD, and many more. Thanks to the seamless integration of Lumion into your visualization workflow, you’re in control of your ideas – at any point of your creative process. Featuring an extensive library of close to 10.000 objects, characters, and materials, Lumion offers an extensive toolkit that you can utilize to transform your vision into immersive experiences that captivate and inspire. With Lumion, you can transform any 3D model into an experience others can see and feel – whatever you imagine for your design, Lumion makes it easy to capture the aesthetic, the sensations, and the emotions of your project. You decide what the future holds. Visualize it in Lumion.

Founded in 2001

Sassenheim, South Holland, NLD

127 employees (43 in marketing)

www.lumion.com

92% recommend to a friend