Senior Product Manager, Hemostasis Reagents

Bedford, MA (On-site)

$150K/yr – $180K/yrSenior Level3+ years expFull time

Posted 8 months ago

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Job Summary

Bridge marketing, sales, and R&D to drive technically grounded product campaigns and trainings for Werfen instruments.

  • Own high touch sales enablement through training, tools, and campaigns tied to product launches.
  • Align with field sales, distributors, and clinicians via technical bulletins, newsletters, and customer presentations.
  • Track field tests and new product introductions, resolve cross functional issues, and push internal projects with minimal supervision.

Job Description

Responsibilities

  • Key marketing interface with R&D, Operations and QA/RA
  • Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
  • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
  • Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Makes presentations to customers.
  • Understands all maintenance, performance and advantages of Werfen products
  • Understands technical aspects of Werfen and competitive products
  • Monitors field test and marketing introduction programs
  • Maintains regular communications with technical services on problems with instruments and reagents within the product line
  • Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
  • Manages and drives internal projects with minimal supervision

Requirements

  • Knowledge in Life Sciences: Medical Technology, Biology
  • Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
  • Minimum three years' experience in sales and/or marketing within the healthcare industry
  • Travel Requirements: Approximately 25% of time
  • International Mobility: No

    Benefits

    • This role is eligible for medical, dental, and vision insurance
    • 401k plan retirement benefits with an employer match
    • paid vacation and sick leave
    • sales roles are eligible for participation in a commission plan
    • management, and select professional roles, are eligible for a performance-based bonus
    Werfen logo

    Werfen

    Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales in 2024 were almost € 2.2 billion and our workforce is 7,000 strong.

    Founded in 1966
    L'Hospitalet de Llobregat, Catalonia, ESP
    6.5K employees (167 in marketing)

    Traffic Signals

    Monthly Visitors
    147.5K
    Monthly Google Ads Budget
    $300
    Traffic Source Mix
    Search
    48.9%
    Direct
    41.9%
    Referral
    7.2%
    Social
    1.3%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~6.5K

    Marketing Team

    Marketing Team Size
    150 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    3

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