Senior Product Go-To-Market (GTM) Manager

Bethesda, MD (Remote)

$120K/yr – $140K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end product launch program and lead cross-functional initiatives from market insights to commercial enablement, ensuring alignment across Product, Marketing, Sales, and customer success while driving measurable growth.

  • Drive GTM strategy and cross-functional alignment
  • Lead launches and measure performance
  • Improve positioning and messaging

Job Description

Responsibilities

  • Product Launch Program Management & Cross-Functional Leadership
  • Lead Product Launches
  • Market Insights & Customer Understanding
  • Product Positioning & Messaging
  • Commercial Enablement
  • Performance Monitoring
  • Strategic Planning & Continuous Improvement
  • Adaptability

Requirements

  • 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech.
  • Broad GTM Expertise focused on sales enablement and driving growth: Should have a strong working knowledge of product management/product launch process, sales enablement best practices, and B2B software sales process. A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth. Understands how GTM strategy translates to Commercial teams’ day-to-day roles.
  • AI and Commercial Tech Acumen: High acumen for use of key (or similar) technologies including Claude, Jira, SFDC, Pendo, and Gong.
  • Project & Stakeholder Management: Strong project management skills to manage complex projects and drive execution across teams.
  • Communication: Excellent written and verbal communication skills to effectively communicate with various stakeholders.
  • Analytical Skills: Strong market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions.
  • Leadership/Influence: Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability.
  • Experience in a high-growth mid-sized software or data company is highly valued.

Preferred

  • Enjoy bringing structure to complex, fast-moving environments.
  • Love building scalable processes instead of simply maintaining existing ones.
  • Are energized by cross-functional collaboration and influencing without direct authority.
  • Have a builder's mindset and enjoy creating new playbooks.
  • Are curious, adaptable, and quick to learn new products and technologies.
  • Embrace AI and continually look for ways to work smarter and more effectively.
  • Enjoy seeing the direct impact your work has on customers, commercial teams, and business growth.

Benefits

  • Health, dental, and vision insurance
  • Life insurance and disability coverage
  • Open PTO and parental leave
  • 401(k) plan with company matching
  • Employee assistance program
  • Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)
3E logo

3E

3.5 Glassdoor

Delivering market-leading, intelligent compliance solutions that empower companies to reduce risk, drive continuous improvement, and create new growth opportunities. For more than 30 years, 3E has provided clients with the expertise, content, live 24-7-365 environmental health and safety (EHS) support, and award-winning solutions required to increase chemical and workplace safety, improve product safety and stewardship, strengthen supply chain visibility and sustainability, and optimize research and development decision support. We are deeply committed to serving our more than 5,000 customers worldwide, including nine of the world’s top ten chemical manufacturers, eight of the world’s top ten retailers, and seven of the world’s top ten pharmaceutical companies. Global locations include our corporate headquarters in Carlsbad, California, along with offices in; Bethesda, Maryland; Canton, Ohio; Fort Collins, Colorado; Copenhagen, Denmark; Montreal, Quebec; Markdorf, Germany; Siegen, Germany; Sofia, Bulgaria; Paris, France; and Tokyo, Japan. Visit us at www.3Eco.com.

Founded in 1988
Carlsbad, California, USA
786 employees (47 in marketing)
56% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
44.5K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
49.4%
Direct
39.6%
Referral
7.7%
Social
1.8%
Paid
1.4%

Headcount Trend

Current headcount: ~788

Marketing Team

Marketing Team Size
40 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
$9.5M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity • $9.5M
  • Feb 2021
    Private Equity • $30M

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