Senior Product Director, MarTech

Jersey City, NJ (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive MarTech product strategy and roadmap across Marketing, Growth, and Data teams to enable personalized, scalable customer experiences.

  • Own the end-to-end MarTech stack and define the vision and roadmap.
  • Must-have: Experience leading cross-functional MarTech platforms and product teams.
  • Standout: Alignment with regulatory environments and enterprise-scale marketing operations.

Job Description

Responsibilities

  • Our Sr. Product Directors obsess over their customers and pride themselves on developing features their customers love.
  • They track the behaviors and outcomes of every feature they launch, only to keep improving the journey with each release.
  • They listen to customers, their teams, stakeholders, SMEs across the empire while always considering the overall strategy of Caesars when they are creating, prioritizing, and sometimes negotiating items their team’s backlogs and roadmaps.
  • Sr. Product Directors are natural leaders who inspire and deliver.
  • We’re seeking a strategic, data driven Sr. Product Director to lead our Marketing Technology (Martech) capabilities.
  • You will define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real-time decisioning, and measurement.
  • You will own the end-to-end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale.
  • This role requires a deep understanding of marketing operations, customer data, activation pipelines, and highly regulated environments.
  • Your passion inspires those around you to come together and create experiences which delight our customers.
  • You’ll define the product strategy and roadmap, lead a team of Product Managers, and drive measurable impact across growth, trust, and operational efficiency.
Harrah's Cherokee Valley River logo

Harrah's Cherokee Valley River

An enterprise of the Eastern Band of the Cherokee Nation, Harrah's Cherokee Valley River Casino & Hotel is located in Murphy, North Carolina. We feature 50,000 square feet of gaming space with over 1,000 slots and 70 traditional table games, a five-outlet Food Market and a 300-room, full-service hotel.Know When to Stop Before You Start. ® Gambling Problem? Call 1-800-522-4700. Must be 21 years of age or older to gamble or enter the casino floor.

Murphy, North Carolina, USA
247 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$531.5K
Traffic Source Mix
Search
30.6%
Direct
50.6%
Referral
15.8%
Social
0.6%
Paid
2.2%

Headcount Trend

Current headcount: ~247

Marketing Team

Marketing Team Size
7 (3% of company)
Median Career Experience
14 years
Median Tenure
2 years