Senior Principal - Bank & Credit Union Marketing (Remote) at Vericast | San Antonio, TX | $180K/yr – $200K/yr

Vericast

Senior Principal - Bank & Credit Union Marketing (Remote)

San Antonio, TX (Remote)

$180K/yr – $200K/yrSenior Level15+ years expFull time

Posted 5 weeks ago

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Job Summary

Own high-value financial services marketing transformations with clear revenue ownership and executive-level client leadership.

Growth Ownership: Drive multi-million dollar engagements with CMOs and senior bank executives, shaping strategy, cross-sell opportunities, and long-term value.
Delivery & Analytics: Lead omni-channel campaigns, marketing tech implementations, and data-driven optimization to secure measurable outcomes.
Strategic Partnerships: Build credibility as the premier strategy partner for mid-market banks and credit unions through consultative leadership and cross-functional team guidance.

Job Description

Responsibilities

Business Development & Client Growth: Own revenue growth to $5M–$12M, expand existing banking and credit union client relationships, acquire new on-strategy clients, and drive cross-sell/upsell to maximize client lifetime value.
Engagement Delivery & Leadership: Lead campaign strategy, omni-channel execution, marketing analytics, and marketing technology implementations to deliver proven business outcomes and long-term client value.

Requirements

15+ years in management consulting, marketing consulting, or agency leadership.
Bachelor's degree required; MBA or advanced degree preferred.
Professional certifications in marketing/digital strategy a plus.
Deep financial services experience with retail banking and/or credit unions; proven track record of hitting $5M+ annual sales targets.
Experience leading complex marketing transformation engagements for financial institutions and building C-level relationships; prior Partner/Managing Director/Senior Manager level experience.
Strong knowledge of consumer/retail banking marketing channels, marketing technology, and data analytics.

Preferred

Big 4 or Tier 1 consulting firm background or leading marketing agency experience strongly preferred.
MBA or advanced degree in Marketing or Business strongly preferred.

Benefits

Medical, dental, and vision coverage
401K with company match
Generous PTO allowance
Life insurance
Employee assistance
Pet insurance

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com