Responsibilities

• Lead the development and execution of a comprehensive, multi-brand PR strategy, aligning with overarching business and marketing objectives
• Serve as the primary strategic liaison with PR agencies, setting direction, establishing KPIs, and ensuring high-impact, insight-driven campaigns
• Provide senior-level guidance and oversight to Flavia and Kicking Horse brand teams, ensuring consistency, innovation, and effectiveness in PR execution
• Own and elevate Lavazza’s flagship branded events and experiential activations (e.g., US Open, Toronto International Film Festival, Art Basel, Film Independent Spirit Awards), driving innovation, premium positioning, and measurable ROI
• Develop and implement integrated communications strategies that connect PR, events, digital, influencer, and social channels
• Partner cross-functionally with Brand, Channel, Sales, and Global HQ teams to ensure alignment, maximize amplification, and integrate global campaigns into local PR & Event execution
• Support Channel teams in activating trade show and industry event strategy, identifying opportunities to enhance presence, improve ROI, and support commercial objectives
• Establish and track performance metrics and reporting frameworks to measure PR impact, media value, event success, and overall brand lift
• Oversee and manage PR and Events budget at a strategic level, including forecasting, allocation, and optimization of spend
• Supporting Brand team in identifying new media, partnership, and experiential opportunities to expand brand reach and cultural relevance
• Manage, mentor, and develop direct reports, fostering a high-performing team and supporting career growth
• Drive process improvements and operational excellence across PR and events planning, execution, and reporting
• Act as a thought leader within the marketing organization, bringing forward industry trends, best practices, and innovative ideas

Requirements

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
• 8–10+ years of PR, communications, and/or experiential marketing experience
• Proven experience managing large-scale, high-visibility events and agency relationships
• Demonstrated ability to lead strategy and influence cross-functional stakeholders
• Strong strategic thinking and analytical skills
• Advanced proficiency in PowerPoint and Excel
• Strong communication, stakeholder management, and influencing skills
• Demonstrated ability to manage multiple priorities in a fast-paced environment
• Travel up to 50%

Benefits

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!