$R\West logo$

Senior PR Account Director, Fashion & Beauty

New York City, NY (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Lead strategic PR campaigns and brand storytelling for fashion and luxury brands, guiding multi-channel initiatives from concept to execution while driving media relations, events, and client partnerships.

Own and steer accounts with a strategic POV across campaigns and media outreach.
Collaborate with internal and external teams on product launches and brand moments.

Job Description

Responsibilities

Communications Strategy & Campaign Execution — Serve as a strategic, big-picture thinker — leading the concepting and execution of innovative 360° communication strategies.
Support integrated PR and influencer initiatives that drive brand visibility, cultural relevance, and business impact.
Partner with internal and external teams to bring creative ideas to life across product launches, campaigns, partnerships, events, and brand moments.
Pitching & Brand Storytelling — Develop and confidently sell in compelling pitches that secure top-tier media coverage.
Deliver strategic press coverage across print, digital, broadcast and podcasts.
Proactively identify and capitalize on opportunities that enhance corporate brand narratives.
Monitor industry trends, cultural moments, and competitor activity to inform timely storytelling angles and strategic recommendations.
Media Relations, Events & Press Management — Maintain, develop, and grow strong relationships with key editors across fashion, beauty, lifestyle and accessories verticals.
Draft and distribute timely media alerts, press releases, briefing documents, and pitches for brand launches, campaigns, partnerships and events.
Ideate, plan and execute events and experiential activations.

Requirements

8+ years of PR agency and/or brand experience across fashion, accessories, luxury, beauty and/or lifestyle brands.
Bachelor’s degree in PR, communications or a related field.
8+ years of PR agency experience across fashion, accessories, luxury, beauty and/or lifestyle brands.

Preferred

Experience with influencer partnerships and celebrity/VIP talent relations is a strong plus.

Benefits

health insurance including medical, dental and vision
401K with matching
profit sharing
education fund
volunteer time and more

$R\West logo$

R\West

We are an independently owned, integrated marketing agency that specializes in content-driven campaigns that elevate PR, social media presence, consumer engagement in the digital space and ultimately, sales. Founded in 1997, our offices in Portland, Oregon, New York City and Amsterdam are always on the hunt for new talent that share our passion for brands across food, beverage, fashion, finance and tech industries. For more information about R\West, please visit www.rwest.com.How we workAt R\West we approach every day with grit, guts and grace. We believe these three qualities are not only what set us apart, but are the key ingredients to creating an inspiring workplace that makes amazing work.Grit: The willingness to roll up our sleeves and get to work. We treat every project—no matter how big or small—with the same diligence and uncompromising standards.Guts: The fortitude to challenge ourselves and clients to go beyond comfort zones. Daring tactics backed by sound strategy can reap big rewards.Grace: The way we treat our coworkers, clients and colleagues. With good faith, a listening ear and a common goal to see all of us succeed.

Founded in 1997

Portland, Oregon, USA

101 employees (57 in marketing)

www.rwest.com