Responsibilities

• PARTNERSHIP BUSINESS DEVELOPMENT - Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement. Builds and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements.
• PARTNER ONBOARDING AND INTEGRATION - Drives the critical post-close phase: shepherding partners through technical onboarding, scoping API integration requirements, and working closely with product and engineering teams to get integrations live. Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs.
• JOINT GO-TO-MARKET EXECUTION - Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding. Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts.
• PERFORMANCE OWNERSHIP AND REPORTING - Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue. Uses data to identify what is working, what isn’t and where to focus energy. Brings a structured, analytical approach to optimization across a portfolio of partnerships.
• CROSS-FUNCTIONAL COLLABORATION - Acts as the connective tissue between external partners and internal product, engineering, and marketing teams. Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively.

Requirements

• 5+ years of experience in platform partnerships, business development, or API partnership management.
• Proven track record closing and operationalizing partnerships, not just sourcing them.
• API and technical fluency: comfortable reading API documentation, discussing integration requirements with engineering teams, and identifying where technical configurations create (or block) commercial value.
• Strong understanding of digital advertising, particularly how SMBs buy ads and how platform ad products (pixel, conversion tracking, campaign creation) function.
• Commercial acumen: understands partnership economics, can structure win-win deals, and knows how to measure impact.
• Fluent in English (required). Additional major European language (German, French, Spanish, Italian, or Dutch) is a strong plus.
• Experience working cross-functionally with product, engineering, and marketing teams.
• Bachelor’s degree.
• Ability to travel when needed for partner meetings, conferences, and internal team events.

Preferred

• Experience working with Shopify, WooCommerce, Salesforce, HubSpot, or similar platform partners.
• Background working at or with a marketplace, platform ecosystem, or API-first business.
• Familiarity with TikTok’s ad products and the SMB advertiser journey.

Benefits

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday Wellness Breaks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances
• Paid sabbatical leaves, donation matching, and more!!