Responsibilities

• Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.
• Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans
• Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
• Articulate insights, partnering with Data Strategy, to lead with a point of view for team discussion
• Lead brand and creative strategy development including positioning, targeting, and creative brief
• Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill, and story-tell
• Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large