Drive end-to-end paid media strategy and execution for a B2B/tech brand, owning budgeting, measurement, and cross-channel activation.

• Own omni-channel media buying across paid social, programmatic, video, CTV, and audio.
• Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
• Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
• Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads , Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
• Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
• Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
• Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
• Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3 rd party and 1 st party audience insights
• Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
• Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
• Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
• Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
• Lead budget planning, forecasting, and financial reconciliation across all paid media channels
• Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

Requirements

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying
• Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
• Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
• Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
• Experience managing influencer/creator partnerships within a paid media context
• Excellent project management skills and comfort working in a fast-moving, cross-functional environment
• Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

Preferred

• Experience with web hosting or web development marketing
• Familiarity with MRR/LTV-based KPI frameworks and subscription business models
• Experience running LinkedIn lead gen campaigns and integrating with sales pipelines
• Background in integrated video strategy spanning organic social, YouTube, and paid channels

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We ’ re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/ AD&D /STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!