Responsibilities

• Develop and manage AI-assisted sales enablement resources including proposals, RFP responses, presentations, and partner-facing marketing materials that support business development efforts.
• Build and maintain reusable content libraries, prompt frameworks, and knowledge repositories that improve the speed and quality of future sales and marketing deliverables.
• Partner with sales leadership and business line stakeholders to translate complex initiatives into clear, compelling partner communications and deal-supporting materials.
• Identify and act on opportunities to streamline marketing, sales, and CRM workflows through AI-enabled tools and automation — evaluating friction points and recommending solutions that improve usability, efficiency, and cross-team collaboration.
• Contribute to the development of Fortegra’s AI strategy across marketing functions including lead generation, partner communications, and CRM optimization.
• Collaborate with creative teams using AI-supported tools to accelerate the development of campaign assets, training materials, and partner-ready collateral.
• Monitor emerging AI technologies and marketing tools, run structured pilots, and recommend solutions that can improve productivity, insight generation, or content quality.
• Support SEO and AEO initiatives through AI-assisted research and content optimization; maintain website content and CMS updates tied to campaign initiatives and digital performance.

Requirements

• 4–7 years of experience in B2B marketing, sales enablement, marketing operations, or performance marketing.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Demonstrated experience incorporating AI tools into marketing, research, content development, or workflow automation.
• Experience working cross-functionally with sales teams and senior leadership in a fast-paced business environment.
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives.
• Excellent written communication skills with the ability to translate complex topics into clear, business-ready messaging.
• Experience working with CRM platforms such as HubSpot, Salesforce, or similar marketing and sales technology systems.
• Familiarity with marketing automation platforms, AI-assisted writing tools, and emerging productivity technologies.
• Strong proficiency in Microsoft Office, particularly PowerPoint, Excel, and Outlook.
• Experience in insurance, financial services, or other regulated industries preferred.

Benefits

• Full benefit package including medical, dental, life, vision, company paid short/long term disability, 401(k), tuition assistance and more.