Responsibilities

• Own day-to-day execution and optimization of paid media campaigns across Google Ads (Search, Performance Max, Remarketing) and Meta Ads (Facebook, Instagram)
• Build, launch, and manage campaigns directly within platforms
• Develop campaign structures, keyword strategies, and audience targeting
• Write and test ad copy and messaging
• Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth
• Manage budget pacing and allocation across campaigns and properties
• Own implementation and QA of tracking across platforms: Meta Pixel, Google Ads conversion tracking, GA4 + Google Tag Manager (GTM)
• Ensure accurate conversion tracking and attribution across all campaigns
• Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps)
• Maintain UTM governance and consistency across campaigns

Requirements

• 5–8 years of experience in performance marketing or paid media
• Strong hands-on experience with Google Ads (Search & Performance Max)
• Strong hands-on experience with Meta Ads (Facebook & Instagram)
• Experience implementing and managing tracking via GA4 and GTM
• Strong understanding of attribution, conversion tracking, and data accuracy
• Proven ability to manage budgets and drive measurable revenue growth

Preferred

• Experience with Google Hotel Ads or metasearch platforms
• Familiarity with HubSpot or CRM platforms
• Basic understanding of SEO (collaborative, not ownership)
• Experience with booking engines or e-commerce platforms
• Hospitality or booking-driven business experience is a plus