Responsibilities

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition.
• Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels.
• Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability.
• Launch, test, and optimize campaigns directly within ad platforms when needed.
• Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs.
• Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance.
• Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization.
• Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce.
• Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives.
• Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production.

Requirements

• 6+ years of performance marketing or growth marketing experience.
• Experience managing both B2C mobile app acquisition and B2B lead generation programs.
• Deep expertise across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and other paid acquisition channels.
• Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution.
• Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics platforms.
• Experience managing media agencies and holding partners accountable to aggressive performance goals.
• A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency.
• Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership.
• A highly execution-oriented mindset with a willingness to roll up your sleeves and do the work.

Nice to have

• Experience working at a two-sided marketplace, consumer marketplace, or mobile-first startup.
• Experience supporting Series A-C high-growth technology companies.
• Experience managing annual multi-million dollar paid media budgets.
• Familiarity with experimentation frameworks, growth loops, and lifecycle marketing.
• Experience using AI tools such as Claude, Gemini, or ChatGPT to improve marketing workflows.
• Agency experience or experience managing multiple agency partners.

Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, Dental & Vision : We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: To help cover some home office expenses .