Responsibilities

• Own paid search. Google Ads and Microsoft Ads end to end: keyword and query strategy, bid management, ad copy, negatives hygiene, and landing page pairing. Drive CPA down and pipeline efficiency up, and be able to name the changes that did it.
• Own paid social. LinkedIn Ads end to end: audiences, creative testing, bidding, conversion tracking, and lead handoff. Build into emerging paid surfaces where the ICP actually is.
• Own third-party media and paid distribution. Programmatic display, native, OLV, DOOH, and content syndication, including the agency and trading desk relationships behind them.
• Own the conversion surface. Landing page performance, CRO test roadmap, the demo request path, form and gating strategy, and the website as a demand gen tool. Run the testing program in-house.
• Own the budget. Allocation across channels, in-quarter reallocation on a two-week read, monthly forecast versus actual, and agency spend management. Bring a kill-or-scale recommendation per channel and per vendor every quarter.
• Close the measurement gap. Build full-funnel paid measurement: attribution model, event-based tracking, and a clean line from spend to pipeline to revenue, in partnership with our RevOps and Marketing Ops teams.
• Use AI to multiply output. Ask whether AI can do the first 80% of every task. Build agentic monitoring that catches a spend or performance anomaly before a human notices. Share the workflows so the leverage compounds.

Requirements

• You have 5+ years in B2B performance or growth marketing, with clear ownership of a paid budget and a pipeline number.
• You have experience at the scale we are operating at: monthly paid spend and pipeline contribution in the range we are scaling into, not a few thousand dollars a month.
• You have hands-on, hands-to-keyboard paid experience. You have personally built, structured, and optimized paid search and paid social campaigns recently. You can walk someone into your account and explain the last three changes you made and why.
• You have full-funnel and revenue thinking. You can trace a paid dollar to MQL, SQL, SQO, and closed revenue, and you argue about efficiency rather than volume.
• You have real experience with attribution models and event-based tracking, ideally in an environment where the data was not clean.
• You have in-house CRO and landing page testing experience: cadence, backlog prioritization, and an honest win rate.
• You have HubSpot fluency, plus the ad platforms: Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
• You have vendor and agency management with teeth. You can hold an agency to a hypothesis and a metric, and end an engagement that isn't earning it.
• You have a specific, demonstrable AI practice in paid execution. You can show us the workflow, the inputs, and what it replaced.
• You hold yourself to a high bar. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign.

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits starting your first day
• Technology & Work from Home reimbursement
• Flexible work schedules