Senior Performance Marketing Data Analyst at Crate & Barrel | Northbrook, IL | $95K/yr – $115K/yr

Crate & Barrel

Senior Performance Marketing Data Analyst

Northbrook, IL (Remote)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross‑channel measurement and storytelling for paid media analytics, turning complex data into business guidance and budget optimization across Search, Social, Streaming/CTV, and Display.

Analytics ownership: evaluation of ROI, incrementality, and halo effects to drive campaign optimization
Narrative and reporting: translate data into actionable insights for marketing leadership
Measurement infrastructure: MMM and attribution workstreams to guide spend and channel mix

Job Description

Responsibilities

Conduct in‑depth statistical analysis and modeling to evaluate marketing performance, ROI, incrementality, and cross‑channel halo effects across Search, Social, Streaming/CTV, and Display
Translate complex media and campaign data into clear, actionable narratives for marketing stakeholders and leadership, explaining not just what happened, but why it matters for the business
Leverage data to provide strategic reporting on budget allocation across Search, Social, Streaming/CTV, and Display to maximize return, utilizing advanced measurement tools including Media Mix Modeling (MMM) and incrementality testing
Own the development and maintenance of intuitive BI dashboards (Tableau/PowerBI) that allow marketing teams to self-serve insights and monitor campaign performance in real-time
Partner with Data Engineering to ensure data pipelines, tracking, and attribution logic meet analytical requirements
Design, implement, and optimize complex SQL queries and data structures (views, analytical tables) to efficiently support ongoing data analysis and analytical model development
Work closely with media teams, data engineers, and marketing leaders to deeply understand analytical requirements and translate them into precise data methodologies
Drive personal and team growth by actively tracking industry trends and new statistical/analytical methods, and proactively engaging in learning activities to elevate technical expertise
Proactively identify shifts in the digital media privacy and tracking landscape, proposing new methodologies to ensure our measurement remains robust

Requirements

Expertise in Data Visualization Tools (e.g., Tableau, Power BI, Looker) for advanced dashboard development and effective analytical storytelling
Ability to design and develop sophisticated data visualizations and interactive dashboards that clearly communicate analytical findings
In-depth knowledge of Data Analysis Principles, statistical modeling (including Media Mix Modeling), hypothesis testing, and data warehousing concepts
Deep understanding of the ad-tech/mar-tech ecosystem, including media platforms, site measurement, and tracking methodologies (Meta, Google, GA4, Adobe Analytics, CM360, GSC, etc.).
Proficiency in SQL for complex data querying, manipulation, and optimization of joins and database performance
Proven experience with Data Mining and feature engineering techniques for extracting complex patterns from large datasets, preferably using Python or R
Excellent collaboration, influence, and communication skills, with the ability to effectively present complex data findings and recommendations to diverse audiences
5+ years of professional experience in a hands-on Data Analyst or Analytical role, with proven experience in media analytics, marketing science, or analytical consulting
Bachelor's degree in Data Science, Marketing, Statistics, Business Analytics or a related field (or equivalent practical experience)
Proven experience in designing and implementing complex data analytics projects and models successfully in an agile environment

Preferred

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval