Senior Performance Creative Strategist (Design + Paid Social) at Sweetflexx | Austin, TX

Sweetflexx

Senior Performance Creative Strategist (Design + Paid Social)

Austin, TX (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive high-signal paid social creative for a DTC brand, focusing on concepting, testing, and fast iteration.

Own development of hooks and angles across Meta, TikTok, and other platforms
Must-have: 3–5+ years in performance creative with a strong portfolio
Standout: Ability to extract patterns from winners to boost creative output

Job Description

Responsibilities

Develop creative concepts, hooks, and angles for paid social ads based on critical thinking and marketing strategy
Create ads for Meta (Facebook/Instagram), TikTok, Axon, and other platforms
Rapidly iterate on creatives based on performance data and clear hypotheses
Analyze winning ads and continuously improve creative output by identifying patterns and underlying drivers of performance
Collaborate with internal and external teams to test new ideas, offers, and messaging
Stay on top of trends, formats, and what’s working in DTC advertising

Requirements

3–5+ years of experience in performance creative (DTC or agency)
Proven track record of creating ads that drive conversions and revenue
Strong marketing intuition and critical thinking skills—you can break down why an ad works and apply those insights to new concepts
Strong portfolio of paid social ads (Meta, TikTok, etc.)
Ability to think in hooks, angles, and direct-response frameworks
Strong design skills (Figma, Photoshop, Illustrator)
Understanding of conversion-focused design and marketing psychology
Strong attention to detail
Clear written English communication
Ability to work independently in a remote environment

Preferred

Copywriting skills (especially for hooks and headlines)
Experience with UGC-style ads or video concepts
Motion graphics or light video editing skills
Familiarity with AI tools (e.g., for ideation, creative generation, or workflow acceleration)
Background in fashion, wellness, or fitness

Benefits

Full-time hybrid position
Long-term opportunity with a fast-growing DTC brand
Ongoing learning and development—you’ll regularly connect with leaders at fast-growing e-commerce companies to sharpen your skills

Sweetflexx

Sweetflexx is a growth-stage startup company leading a movement to redefine the athleisure market by creating a completely new genre of clothing: resistance activewear. Through patented resistance technology, our activewear is designed to make every step count.

5 employees (6 in marketing)

www.sweetflexx.com