Senior Paid Social Strategist

USA (Remote)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid social campaigns from research through optimization, aligning strategy with client objectives and budget while owning audience targeting, creative development, and performance analytics.

  • Strategy and Planning: Build cross-platform paid social plans with budget allocation and targeting to hit KPIs.
  • Campaign Execution: Lead setup, creative development, landing pages, and ongoing optimization for CTR, CPC, and ROAS.
  • Analytics & Insights: Turn data into actionable optimization and regular performance reporting for steady improvement.

Job Description

Responsibilities

  • Strategy and Planning: Collaborate closely with clients to understand campaign objectives and target audience. Develop comprehensive paid social media strategies aligned with client goals and budget constraints. Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
  • Campaign Management and Execution: Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others. Oversee the development of ad creatives, including ad copy, images, videos, and landing pages. Implement advanced audience targeting and segmentation strategies. Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS).
  • Audience Research and Analysis: Conduct audience research and segmentation to maximize ad relevance and performance. Utilize audience-targeting features and tools offered by social media platforms. Implement retargeting and lookalike audience strategies.
  • Performance Analysis and Reporting: Monitor and analyze campaign performance using social media analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide strategic insights and recommendations for continuous optimization and improvement.
  • Stay Updated: Stay informed about industry trends, emerging platforms, and updates in social media advertising. Recommend and implement new strategies, features, and technologies as needed.
  • Other duties, as assigned.

Requirements

  • 5+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
  • Bachelor's degree in Marketing, Advertising, Business, or related field
  • Experience developing and executing paid social advertising strategies for enterprise-level businesses
  • Excellent organizational, communication, and interpersonal skills, especially writing skills
  • Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
  • Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others.
  • Working knowledge of Google Analytics
  • Proficient with Microsoft Office, specifically Word and Excel
  • Ability to work well with a team and be collaborative
  • Multitasker with the ability to work under pressure, meet deadlines, and is task-oriented
  • Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
  • Strong analytical skills and proficiency in data analysis tools.
  • A tactical thinker with the ability to see the strategic picture as well.

Nice to have

  • Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.

Benefits

  • High-character, fun, and cohesive work culture
  • Remote work flexibility
  • PTO that is genuinely encouraged
  • Affordable, low-deductible health insurance plans
  • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
  • 401k with company match
  • Summer Fridays
  • Salary Description: $80,000 to $95,000
OuterBox logo

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004
Akron, Ohio, USA
347 employees (173 in marketing)

Headcount Trend

Current headcount: ~347

Marketing Team

Marketing Team Size
139 (40% of company)
Marketing Roles Posted (Last 30 Days)
5