Responsibilities

• Own paid social budgets, forecasting, and pacing across channels and business lines, ensuring targets are met for blended CAC/MER, contribution margin, and payback
• Build and maintain a measurement framework across platforms (pixel/CAPI, UTMs, offline conversions), and partner with analytics to ensure attribution quality
• Lead incrementality and lift testing (holdouts/geo tests), and use results to guide channel mix and scaling decisions
• Create and run a creative performance system: concept pipeline, testing roadmap, fatigue monitoring, refresh cadence, and a creative scorecard tied to efficiency
• Identify and launch new paid social opportunities (e.g., creator whitelisting/Spark Ads, new platforms), with clear test plans and scale thresholds
• Partner with web/CRO to improve landing-page conversion and ad-to-site experience, running structured experiments to raise CVR and lower CAC
• Establish operational excellence: QA, naming conventions, governance, weekly performance reviews, and vendor/agency management where needed
• Analyze performance using platform data, delivering clear insights and recommendations to improve efficiency and ROAS
• Own reporting and KPI tracking, identifying trends and opportunities across channels
• Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals