Responsibilities

• Plan, launch, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok Ads, Other emerging social platforms
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative strategists/designers to: Develop new ad angles; Test creatives at scale; Identify and scale winning ads
• Manage audience strategy, budget allocation, and campaign structure
• Continuously test and optimize: Creatives, hooks, offers; Audiences and targeting; Landing pages and funnels
• Implement and manage tracking systems: Pixels, Conversion API (CAPI); Offline conversion tracking; CRM integrations

Requirements

• 5+ years experience in paid social media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in Meta Ads (required)
• TikTok Ads (strongly preferred)
• Experience in one or more of: Mortgage, Solar, Insurance, Home services
• Strong understanding of: CPL optimization; Funnel metrics (CTR, CVR, CPA, LTV); Creative testing frameworks
• Ability to work closely with creative teams and guide creative direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

Preferred

• TikTok Ads (strongly preferred)

Benefits

• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises