Senior Paid Social Manager at Pivotal Consulting Group (PCG) | Ann Arbor, MI

Pivotal Consulting Group (PCG)

Senior Paid Social Manager

Ann Arbor, MI (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns for a boutique consultancy, owning audits, onboarding, and cross-channel alignment with Google Ads.

Must-have: 5+ years managing paid social campaigns, with at least 2 years in a lead or senior role
Standout: Own the audit framework, onboarding, QA, and reporting cadence as the practice scales
Standout: Manage budgets up to $200K+/month per client and collaborate across Meta, LinkedIn, and other platforms

Job Description

Responsibilities

Day-to-day execution across client accounts: Build, manage, and optimize paid social campaigns primarily across Meta & LinkedIn.
Develop full-funnel paid social strategies: prospecting through retargeting, creative testing frameworks, audience architecture
Manage campaign budgets from $10K to $200K+/month per client
Produce performance reporting that tells a story, not just a data dump
Audit prospective client accounts and build recommendations (this is how we sell: our audits are our calling card)
Advise clients on creative strategy: what formats, hooks, and messaging to test (you won't produce creative, but you need to know what works and why)
Contribute to cross-channel strategy alongside our Google Ads practice. Paid social and search should talk to each other.
You wouldn't be inheriting someone else's playbook. You'd refine how PCG does paid social: the audit framework, the onboarding process, the QA checklists, the reporting cadence. As the practice grows, so does your role.
Stay current on platform changes, betas, and emerging opportunities
Eventually, help scope and train additional hires as the practice scales

Requirements

5+ years managing paid social campaigns, with at least 2 years in a lead or senior role
Deep Meta Ads expertise: you can talk about Advantage+ Shopping, CAPI signal quality, creative fatigue curves, and incrementality testing without checking notes
Experience managing $50K+/month in paid social spend across multiple accounts simultaneously
Proficiency with LinkedIn Ads for B2B: campaign types, audience targeting, lead gen forms, ABM overlays
Hands-on experience with at least one additional platform (TikTok, Pinterest, Reddit, Snapchat)
Strong measurement instincts: you understand attribution beyond last-click, can set up proper conversion tracking, and know when the numbers are lying
Clear, direct communication: our clients are sophisticated and allergic to vendor-speak

Preferred

Nice-to-have: Experience with TikTok, Pinterest, Reddit, and emerging platforms are a nice to have
Agency or consultancy background (you know how to manage multiple accounts while keeping quality consistent)
Experience with both B2B and B2C paid social (our portfolio spans both)
Comfort with Google Ads: you don't need to be an expert, but cross-channel fluency makes everything better
Experience building or systematizing a paid social practice (not just executing someone else's playbook)
You've managed six-figure monthly budgets and can talk about how you allocated, paced, and optimized them
People who take ownership and run with it. We'll give you direction, not a task list.
People who would rather ship good work than talk about shipping good work.
People who are honest when something isn't working, with clients and with us.
People who are curious about how platforms actually work under the hood, not just which buttons to click.
People who see "first hire" as an opportunity, not a red flag.

Benefits

Benefits: For W-2 employees: health insurance, flexible PTO. Details finalized during the offer stage.

Pivotal Consulting Group (PCG)

At PCG, we specialize in driving growth for brands in high-growth industries. Whether you need to refine your digital strategy, enhance execution, or build a more disciplined growth team, PCG ensures your marketing efforts deliver real, measurable results.

Founded in 2022

Chicago, Illinois, USA

4 employees

www.pivotal-consulting-group.com