Responsibilities

• Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate.
• Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments) — to validate channel impact, fuel learnings, and iterate accordingly.
• Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners to brief, build, review, and iterate on paid assets. Translate performance data into a clear creative direction that improves CAC, CVR, & CTR.
• Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing, improve efficiency, and surface actionable insights faster.
• Own building and evolving channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing.
• Lead analytics and performance reporting for paid social, translating insights into clear recommendations for channel optimization and team learning.
• Own the relationship with platform partners to seek out new testing and optimization opportunities.
• Build, scale, and strategically own a high-impact influencer ecosystem across creators, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth.
• Own end-to-end influencer execution and strategic oversight, including agency management and leadership, ensuring operational excellence, clean tracking, and accurate attribution.
• Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on conversion performance data.

Requirements

• 7+ years of hands-on experience across paid social (Meta, TikTok, Snap) and influencer marketing (including YouTube integrations), either at an agency or in-house, ideally in a DTC environment.
• Proven track record of managing paid social and influencer programs with significant budgets with a focus on conversion efficiency and scale.
• Expertise leading creative strategy — you can brief creative teams, review assets critically, and connect creative performance to business outcomes.
• Experience designing and interpreting incrementality tests (geo holdouts, lift studies, matched market tests) and translating findings into channel strategy.
• Hands-on experience with AI tools applied to marketing workflows, whether for creative production, audience analysis, reporting automation, or campaign optimization.
• Data-driven, analytical mindset with comfort working in Tableau, Amplitude, Excel, and/or other reporting and attribution platforms.
• Strong understanding of how paid social and influencer fit within the broader performance marketing ecosystem.
• Highly organized with excellent attention to detail and the ability to manage multiple workstreams simultaneously.
• Strong communication and relationship-building skills, including the ability to create strong internal cross functional synergies and work effectively with external agencies.
• Detail-oriented, proactive self-starter who can go into the weeds and drive big-picture strategy.

Preferred

• Mobile app and/or subscription-based product experience is strongly preferred.
• Passion for the mental health and mindfulness space.

Benefits

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self
• base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more