Senior Paid Social Creative

Austin, TX (Remote)

$72K/yr – $90K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end paid social creative across short-form video and static formats, owning concept-to-delivery, rapid testing, and performance-informed iterations for Meta, TikTok, and YouTube.

  • Own platform-native creative strategy and multi-variant testing to lift engagement and conversion.
  • Collaborate with paid media to shape testing plans, hypotheses, and rapid iterations based on performance insights.
  • Produce self-shot or UGC-style content and manage quick turnaround to keep creative fresh across feeds.

Job Description

Responsibilities

  • Own paid social creative from concept through final delivery.
  • Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms.
  • Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective.
  • Turn winning concepts into multiple variations and testing opportunities.
  • Produce a consistent stream of fresh creative that supports campaign performance.
  • Balance speed, quality, and experimentation to meet the demands of modern ad platforms.
  • Create for vertical and mobile-first experiences.
  • Build strong hooks that earn attention quickly.
  • Design for sound-off viewing with captions and clear visual storytelling.
  • Use pacing, structure, and calls to action intentionally to drive engagement and conversion.

Requirements

  • A strong portfolio demonstrating paid social creative across short-form video and static formats.
  • Expert-level video editing skills and a proven ability to personally create high-quality work.
  • Strong creative judgment and the ability to identify, adapt, and evolve winning concepts.
  • Experience creating multiple variations of a concept and working within a structured testing environment.
  • Deep familiarity with Meta, TikTok, and YouTube, and the creative conventions that drive performance on each platform.
  • Deep knowledge of platform specifications, creative capabilities, and ad formats across Meta, TikTok, and YouTube, including technical requirements, safe zones, available creative formats (carousels, collections, etc.), and platform-specific features that shape creative strategy.
  • Comfort creating content yourself when needed.
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects)
  • Figma
  • A short-form editor such as CapCut

Preferred

  • Agency experience.
  • Short-form copywriting or scriptwriting experience.
  • Experience working with creators or UGC-style content.
  • Familiarity with creative testing, reporting, and analytics tools.
  • Motion graphics or After Effects experience.

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