Senior Paid Search Marketing Manager

Pleasanton, CA (Hybrid)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 11 hrs ago

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Job Summary

Own paid search programs for select PlanetArt brands, driving revenue and improving ROI through Google and Microsoft Ads, tests, data analysis, and collaboration with the Google team.

  • Lead testing and optimization
  • Coordinate with account teams and manage budgets

Job Description

Responsibilities

  • Take ownership for the paid search results of a selection of PlanetArt businesses.
  • Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
  • Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
  • Manage campaign expenses and stay on budget.
  • Optimize landing pages and the sales funnel.
  • Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Requirements

  • 5+ years of experience managing paid search marketing campaigns.
  • Strong Google Ads and Microsoft Ads skills.
  • Excellent understanding of marketing & customer acquisition.
  • Strong analytical skills.
  • Excellent communication & teamwork skills.
  • Bachelor’s Degree.
  • PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)

Benefits

  • Health, Dental, and Vision Insurance
  • Life Insurance
  • 401(k) with matching
  • Pet Insurance
  • Mental Health Benefits
  • Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
  • Employee Product Discounts
PlanetArt logo

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010
Calabasas, California, USA
832 employees
87% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
23.8%
Direct
62.9%
Referral
8.8%
Social
3.1%
Paid
1.2%

Headcount Trend

Current headcount: ~832

Marketing Team

Marketing Roles Posted (Last 30 Days)
4