Responsibilities

• Own aggressive growth targets for qualified leads, pipeline, and revenue while maintaining CAC/CPA efficiency
• Build and execute the paid search roadmap end-to-end: Account strategy and structure Match type and negative strategy Bidding and budget allocation Audience layering and segmentation Ad creative (RSAs) and landing page alignment Measurement and attribution integrity
• Operate Google Ads and Microsoft Ads accounts with a performance-first mindset, including query mining, feed-based scaling (where relevant), and quality score improvements
• Run a structured weekly experimentation program across: Ad copy and creative Landing pages and CRO hypotheses Bidding strategies Audience overlays Segmentation and incrementality tests
• Diagnose performance issues quickly by isolating root causes (tracking, auction shifts, creative fatigue, LP conversion, lead quality) and deploy solutions rapidly
• Partner with Sales and RevOps to improve lead quality, optimize conversion-to-opportunity rates, reduce junk leads, and refine qualification signals
• Forecast and pace budgets with discipline, including scenario planning and clear recommendations for marginal investment returns
• Own measurement integrity across platforms: conversion tracking, attribution alignment, offline conversion imports (where applicable), and ongoing data QA
• Communicate clearly and concisely on performance: what happened, why it happened, and what we’re doing next — always tied to business impact

Requirements

• 5–8+ years of hands-on paid search experience with meaningful budget responsibility
• Proven track record of improving CPA/CAC, conversion rates, and volume while maintaining or increasing lead and pipeline quality
• Deep expertise in account structure, match types, negative strategy, bidding frameworks, audience layering, ad testing, and scaling methodologies
• Strong analytical ability with the ability to quickly interpret performance drivers and translate insights into action
• Experience collaborating cross-functionally with creative/CRO, analytics, and sales teams to improve full-funnel outcomes
• Comfort operating autonomously with high accountability and outcome ownership
• Working knowledge of GA4, GTM, and attribution concepts, with the ability to QA tracking and reason through data

Preferred

• Experience optimizing toward offline outcomes (SQLs, opportunities, revenue) through CRM integrations and offline conversion imports
• Experience in competitive, regulated, or high-intent verticals such as finance, insurance, legal, or healthcare
• Strong landing page and CRO fluency, with the ability to influence conversion improvements
• Experience in high-growth, performance-driven marketing environments

Benefits

• Medical, Dental, and Vision Insurance (starting after 60 days)
• Paid Time Off
• 401(k) retirement plan with company match
• Professional Development Program to support your growth
• Access to our on-site gym and gaming lounge
• Catered team lunches every Friday
• Fun and energizing quarterly company outings