Responsibilities

• Own day-to-day management of paid search and paid social campaigns across platforms such as: Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads.
• Develop comprehensive paid media strategies aligned with business goals (lead generation, eCommerce revenue, brand awareness, customer acquisition, etc.).
• Lead annual, quarterly, and monthly media planning, including budget allocation and forecasting.
• Identify audience targeting strategies, creative testing roadmaps, and channel mix recommendations.
• Translate performance data into actionable insights and growth opportunities.
• Identifying new tasks and objectives based on the performance of the client campaign
• Evaluating and reporting on strategy success to internal stakeholders and client stakeholders

Requirements

• 5–8+ years of hands-on experience managing paid search and paid social campaigns.
• Proven success managing significant monthly ad budgets ($100K+).
• Deep expertise in Google Ads and Meta Ads Manager.
• Strong understanding of attribution models and performance analytics.
• Experience with GA4, Google Tag Manager, and tracking implementation.
• Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently.
• Excellent communication and presentation skills.
• Bachelor’s degree in Marketing/Advertising, Business or Journalism
• Google Analytics Certification a plus

Preferred

• The thirst for knowledge about all things digital
• The drive to learn new platforms and technologies
• The passion for providing good results to clients and helping them grow their businesses

Benefits

• Employee Owned
• Full Time
• Paid Time Off & Vacation
• Matching 401k Plan
• 100% Coverage of Health Insurance for Employee
• Dental Insurance
• Vision Insurance
• FSA Plan
• Life Insurance
• Long Term Disability
• Short Term Disability