Senior Paid Media Strategist (PPC/SEM)

Los Angeles, CA (On-site)

$100K/yr – $115K/yrSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media campaigns across Facebook, Instagram, TikTok, and Google Ads as a PPC specialist with a clear revenue-focused mission.

  • Own end-to-end PPC campaigns across Facebook, Instagram, TikTok, and Google Ads.
  • Must-have: 3+ years in Paid Search (PPC) account management.
  • Standout: demonstrated expertise in orchestrating Instagram campaigns.

Job Description

Responsibilities

  • Manage and optimize paid advertising campaigns across Facebook, Instagram, TikTok, and Google Ads, with campaign strategy, execution, optimization, and performance reporting.
  • Minimum 3 years' experience in Paid Search (PPC) account management.
  • Demonstrated expertise in orchestrating successful campaigns on Instagram.

Requirements

  • A bachelor’s degree in marketing or advertising or a related field is preferred.
  • Minimum of 3 years' experience in Paid Search (PPC) account management.
  • Proficiency in Facebook and Instagram Ads.

Preferred

  • The ideal candidate is data-driven, highly organized, and experienced in managing paid media budgets while continuously testing and optimizing to improve performance.
FoodieLand logo

FoodieLand

FoodieLand is America’s leading producer of premier food festivals, uniting diverse culinary experiences, live entertainment, and local vendors to create immersive, vibrant destinations. Each year, we host over 21+ large-scale events across the country, welcoming more than 2+ million guests. Our portfolio includes nationally recognized events such as FoodieLand, 626 Night Market, and the iconic Bite of Seattle, which recently celebrated its 40th anniversary.With a presence in major markets including Los Angeles, San Diego, Sacramento, San Jose, San Francisco, Phoenix, Las Vegas, Portland, Seattle, Austin, Dallas, Fort Worth, Houston, Atlanta, Nashville, and Charlotte, FoodieLand connects communities coast to coast through the love of food and culture.Our festivals celebrate community with an unparalleled mix of global cuisines, live music, family-friendly activities, and unique displays. From discovering innovative flavors to enjoying unforgettable moments with friends and family, every FoodieLand event is a celebration of flavor, creativity, and connection.At FoodieLand, our mission is simple: to bring people together through food, culture, and shared experiences.

Founded in 2018
Monrovia, California, USA
32 employees (5 in marketing)

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
46.1%
Direct
48.5%
Referral
3.2%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
4 (13% of company)