Responsibilities

• Take primary responsibility for paid campaigns across Meta, Google, YouTube, and other relevant platforms .
• Run both B2C advisor lead generation and B2B recruiting campaigns. Adjust offers, messaging, and audience strategy to the audience type.
• Build, launch, and optimize campaigns to a high standard. Accuracy and attention to detail in naming, structure, audiences, bids, budgets, and placements.
• Manage pacing, budget allocation, optimization, and learning phases. Make and defend spend reallocation calls across campaigns and channels.
• Handle complex audience builds, Advantage+ versus manual structuring, conversion API setup, and cross-channel attribution decisions.
• Design tests, prioritize them with the Director, execute them cleanly, and translate the results into the next round.
• Run structured experiments across audiences, creative, offers, landing pages, and bid strategies .
• Apply rigor to test design, sample size, and documentation.
• Share what you learn from experiments so the rest of the team gets better at testing.
• Produce your own creative variants using tools like Canva, and AI image, copy, and video tools.

Requirements

• 4 to 7+ years of hands-on paid media or performance marketing experience with strong execution across Meta and at least one of Google or YouTube.
• Comfort working independently in the platforms.
• Experience producing your own creative variants using Canva and AI image, copy, and video tools, with the design sense to know what is good enough to ship.
• Strong direct response instincts — a working understanding of consumer psychology, stages of awareness, hook design, and offer architecture. You can articulate why a piece of creative works, not just whether it tested well.
• AI fluency in your day to day, including copy generation, audience research, image and video tools, and reporting summarization.
• Testing discipline, including experience designing and running your own experiments .
• Comfort with landing page tools and the full conversion path (page, lead form, CRM.)
• Strong analytical fundamentals in GA4, Looker Studio, or equivalent.
• Attention to detail and clear written communication.
• A growth-oriented mindset.
• Comfort working inside a defined operating system with clear intake, briefs, peer review, and reporting standards.

Preferred

• Experience with financial services, insurance, or other regulated industries.
• Familiarity with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo.
• Experience contributing to creative briefs that performed well in market.
• Comfort with Looker Studio dashboards or basic SQL for ad hoc analysis.
• Prior experience mentoring or onboarding junior teammates.

Benefits

• Energetic and fun work environment
• A culture driven by solutions and results
• Opportunities for growth and development