Responsibilities

• Serve as the primary paid media lead for assigned accounts: client communication, strategy, roadmaps, and performance reviews
• Plan, build, launch, and optimize multi-channel campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic where appropriate
• Manage monthly budgets and pacing, implement bidding strategies, and forecast spend to meet KPIs (CPL, CPA, CPO, ROAS, LTV, CAC, CACPP)
• Design and run experimentation programs for creative, audiences, landing pages, and bidding approaches; surface learnings and scale winners into playbooks
• Lead account audits and intake assessments for new clients and expansion opportunities; diagnose tracking, funnel gaps, and growth levers
• Implement, QA, and troubleshoot conversion tracking and attribution (GTM, pixels, GA4), and collaborate with analytics to ensure data integrity
• Create and present client-ready reporting and strategic recommendations tell the story behind the numbers and the “why” it matters
• Recommend and coordinate landing page & CRO improvements to paid landing pages
• Identify opportunities for automation, scripting, and process improvements to reduce manual work and increase performance scale
• Mentor junior specialists when relevant and contribute to onboarding materials and training sessions

Requirements

• 4+ years of paid media experience, with 2+ years of agency experience preferred
• Proven B2B SaaS paid media experience with a clear understanding of sales cycles and ICPs
• Hands-on experience managing sizable paid media budgets ($100k–$1M+ per month across accounts)
• Expert-level proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
• Strong analytical skills and experience turning data into actionable optimization and strategy recommendations
• Experience owning client relationships, presenting to stakeholders, and managing expectations
• Highly organized, detail-oriented, and able to manage multiple accounts and priorities simultaneously
• Experience with Google Tag Manager, GA4, server-side tracking, and advanced attribution approaches
• Familiarity with Looker Studio, SEMrush/Ahrefs, and programmatic DSPs

Preferred

• Experience with bidding automation, scripts, and campaign management tools
• Background in CRO frameworks, A/B testing tools, and landing page optimization
• Experience documenting playbooks, training materials, and onboarding processes

Benefits

• Salary range: $80,000–$95,000 per year, depending on experience
• Medical, dental, and vision insurance
• Employer-sponsored 401(k) with up to 5% salary match
• Generous paid time off and parental leave
• 100% remote work and flexible schedule
• Values-driven culture focused on collaboration, learning, and work-life balance